For established estate-planning and elder-law firms

Fill the Room. Book the Consults.
Without Turning Yourself Into a Marketer.

A done-for-you seminar system for estate-planning and elder-law firms—built by the guy who ran marketing for Siegfried & Jensen, not an agency that’s never set foot in a firm.

You give the talk. I build everything around it.

Book Your 15-Minute Fit Call →15 minutes. No pitch deck. Just a straight answer on whether this fits.

Let’s be honest about seminars for a second

You’ve probably done one. Or you’ve watched a competitor do them and wondered if you’re leaving money on the table.

Here’s the thing nobody tells you: the presentation is almost never the problem.

You can explain trusts, probate, and long-term care in your sleep. You’re good in the room.

Where good seminars actually break

The seminar breaks before and after the room:

The ad pulls in tire-kickers (or nobody), so you’re presenting to nine people and three of them came for the free dinner.
The registration page leaks. People click, get confused, and bounce.
Nobody reminds them, so half your “yeses” no-show.
The ones who show and are interested go home, get busy, and your front desk never follows up. Gone.

You spent real money and a Thursday night. It felt like it worked. But you can’t prove a single dollar of it came back.

That’s not a seminar problem. That’s a system problem.
And the system is the part you don’t have time to build.

THE MATH

This is why serious firms keep doing seminars

Forget the theory. Here’s a rough back-of-napkin on one decent event:

50people register

→

~30show up

→

8–12request a consult

→

3–6become signed clients—often full trust-based plans

Now put your own average matter value on that. Even at the low end, one good night pays for a year of marketing and then some.

Here’s a number that should make you a little angry: in some seminar campaigns, we’ve acquired a full registration—a real human, in a seat—for less than what many firms pay for a single click on “estate planning attorney” keywords.

A person in the room for less than a click to your website.

What I actually build for you

It’s called the Estate-Planning Seminar Engine. One-time build. You bring the law and give the talk. I build the machine around it:

Meta ad campaigns aimed at your market. We optimize for the right households in seats—not clicks.
A registration page on your domain that doesn’t leak people.
A tracked pipeline so every registrant is followed from click to consult.
Email + SMS reminders written like a human, so people actually show up.
A talk outline and slide skeleton built to move people toward a consult.
A clear consultation-request process for the night of the seminar.
Follow-up sequences for attendees and no-shows, so nobody slips through.
Staff scripts so your front desk knows exactly what to say.
A pre-launch plan and post-event readout with the real numbers.

The point isn’t any one of those pieces. Any freelancer can build you an ad or a landing page. The point is the gaps between them. That’s where your money leaks, and that’s the part I close.

Want to know if this could work in your market?

Book a Quick Fit Call →

Why me, and not the last agency that burned you?

Fair question. Here’s my actual background—not a founder story, just the receipts.

For seven years I was the only marketer at Siegfried & Jensen, one of the largest personal-injury firms and advertisers in Utah. Not part of a team. The whole department.

$30M+in advertising managed

$130M+in firm fees over seven years

~90%of attributable leads from digital

$3M+annual value from one rebuilt page

I built the firm’s internet-marketing and attribution system from scratch—so we could judge channels by signed cases and fees, not clicks and vanity metrics.

I’m not telling you this to brag. I’m telling you because I’ve spent 15+ years doing exactly one thing: turning law-firm marketing into signed clients. Most people selling you “seminar marketing” have never sat inside a law firm and watched where the money actually leaks.

I have. That’s the whole difference.

What changes for your firm

When this is installed and you run a night, here’s what feels different:

You know how many seats you need filled by event week—and can see if you’re on pace.
Your staff stops living in spreadsheets and chasing people by hand.
You can see how many registered, showed, asked for a consult, and signed.
When it’s over, you can decide with math whether to run it again, fix one thing, or walk away.

Seminars that behave like an asset you own, not a gamble you take.

How we actually work together

1
15-minute fit call
We talk about your practice, market, seminar history, and capacity. If it isn’t a fit, I’ll tell you flat out. No pitch, no chase.
2
Onboarding and plan
We lock the topic, audience, date, venue, and what a win looks like for your first run.
3
Build and launch
I build the page and ads, wire up reminders and tracking, and get your team ready for the night.
4
Readout
We look at the real numbers, find the leaks, and you decide what’s next.

First room live in about 30–45 days from signed agreement.

PRICE, GUARANTEE & EXCLUSIVITY

You own the entire engine.

$10,000one-time build
Ad spend is separate and paid straight to Meta.

You walk away owning the ads, page, reminders, in-room capture, and follow-up. You can reuse it for future seminars.

MY GUARANTEE

40 registrations and 15 households in the room—or I build and optimize the next campaign for free.

Applies to markets of 50,000+ people. I’m not guaranteeing how many people you sign—that’s your craft, in your room. I’m guaranteeing the part I control: qualified people in seats.

And I won’t sell the same system to the firm down the street. While we’re working together, I won’t install this engine for another estate-planning firm in your immediate market. We put that in writing.

Who this is NOT for

I’d rather lose the sale than take your money and waste it. So skip this if:

You’re a brand-new solo just trying to keep the lights on.
You don’t have a real budget for seminars and ad spend.
You want to learn marketing. This is done-for-you, not a course.
You’re expecting guaranteed clients. Nobody can honestly promise you that.

This is for you if: you’re an established EP or elder-law firm, you have capacity for more good-fit clients in the next 3–6 months, and you’d rather own one system than juggle a course and three vendors.

SO HERE’S WHAT I’D DO IF I WERE YOU

Make seminars behave like a channel instead of a coin flip.

Book the 15-minute call. We’ll look at your market, your numbers, and whether this makes sense for you. If it does, we’ll map your first engine. If it doesn’t, I’ll tell you—and you can cross “seminars” off the list without wondering anymore.

Either way, you leave with a straight answer.

Book Your 15-Minute Fit Call →No funnel magic. One system that either earns its keep or it doesn’t.